Bordersight

Malabar Gold and Diamonds

/ 2023

Overview

Malabar Gold & Diamonds is one of the world’s largest jewellery retailers, known for premium collections and a loyal global customer base.

Challenges

Boost digital sales without losing brand trust.

Despite a trusted name, Malabar faced low online engagement and needed a smarter strategy to grow digital sales while protecting its premium image.

Solution

Smarter ads, better landing pages.

FirstSight rolled out a full-funnel performance strategy revamping paid media, optimizing landing pages, and tailoring creatives to reach high-intent shoppers.

Results

The results speak for themselves.

2.8× more conversions

2.8X

Cost per Application reduced by 54%

54%