Bordersight

Malabar Gold and Diamonds

/ 2023

Overview

Malabar Gold & Diamonds is one of the world’s leading jewellery brands, offering an impressive range of high-end jewelry and a strong following across the globe.

Challenges

Increase digital sales without diluting brand value.

While having a good reputation, Malabar was experiencing poor digital performance and required a more strategic approach to boost digital sales while keeping up its premium status.

Solution

More effective ads, improved landing pages.

A full-funnel performance strategy was implemented by FirstSight with a complete overhaul of paid media, landing pages, and creative content.

Results

The results speak for themselves.

2.8× more conversions

2.8X

Cost per Application reduced by 54%

54%