GrowthSight

Sangeetha Mobiles: Zepto-Speed Commerce at Scale

2023–2024

Overview

Sangeetha Mobiles is India's largest network of mobile retail stores with 200+ locations in South India. With the changing demands from consumers moving towards instant transactions, it was important to create a profitable digital model that could compete with Amazon and Flipkart in terms of intent capturing while delivering instantly using local stores.

Challenges

Competitive landscape. Expectations for instant deliveries.

Even with high brand recall, Sangeetha was facing increasing threats from Amazon and Flipkart in capturing search intents. Simultaneously, consumers were expecting phones to be delivered within an hour and the margin didn't suffer. The key challenge was to consolidate 200+ stores using a single digital P&L model.

Solution

Turning your store into a profit machine.

First Sight rethought Sangeetha's digital growth strategy to turn its store density into a strength. We optimized the Google and Facebook advertising strategy, feed management, store front experience design, and aligned digital traffic with stores to deliver instantly at the lowest CAC and highest ROI.

Results

The results speak for themselves.

Revenue growth in 4 months

2×

Impression growth at parity CVR

+322%