Buildsight

Graza: Engineering Conversion at Scale

2023–2024

Overview

Graza is a contemporary range of products that works well in any kitchen but the Graza website needed updating in order to match demand. Although traffic levels were high and the brand was recognised, there was not enough conversion happening, which was hindering growth opportunities for the business.

Challenges

High intent traffic. Poor conversion.

With such high brand recall, Graza should have seen higher levels of conversion. The complex layout, poor loading times on product pages, and lack of value proposition made conversion difficult despite having good traffic figures.

Solution

Design for intent. Create an environment for conversion.

First Sight redeveloped the Graza website to ensure maximum conversion. Product detail page design, decision-making path clarity, and storytelling were all used to communicate values, benefits, and price information.

Results

The results speak for themselves.

Lift in website conversion rate

+46%

Revenue potential per visitor

5.6×